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Videos

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Arfa Syed
Company: Kantar
November 11, 2018
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Citation

Syed, A. (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend-


Videos
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Citation

Marron and Mooney (2018a, November 11). A picture paints a thousand words. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-picture-paints-a-thousand-words


Videos

Is the future of conversation silent?

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Sarah de Caux
Company: Join the Dots InSites Consulting
November 11, 2018
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Citation

de Caux, S. (2018a, November 11). Is the future of conversation silent?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent-


Videos

Empowering digital storytelling for good

This simple and impactful case study is set for making a tremendous difference across all NFPs globally.

Catalogue: Congress 2018
Authors: Justine Lukas, Rebecca Lim
September 23, 2018
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Citation

Lukas and Lim (2018a, September 23). Empowering digital storytelling for good. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/empowering-digital-storytelling-for-good


Videos

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 23, 2018
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Citation

Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-is-voice-9324


Research papers

The future is voice

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 13, 2018
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Citation

Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-is-voice


Webinars

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Webinars 2017
Author: Kyle Findlay
December 29, 2017
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Citation

Findlay, K. (2017a, December 29). The shape of conversations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations-


Videos

Out with words - Are pictures the new black?

A mobile research experiment replacing words entirely with “enhanced” pictures.In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
November 27, 2017
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Citation

Jin and Kozka (2017a, November 27). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black--9193


Research papers

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck
Company: InSites Consulting
October 23, 2017
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Citation

Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future-